How to get the most out of your Brand Photos…
You have amazing brand images - now what?!
Congratulations on receiving your new brand photographs from a successful branding shoot!
High-quality images are valuable assets for your business, and with the right approach, you can maximize their impact and achieve excellent results.
Your brand photos play a crucial role in conveying your brand's identity and values. Here's how you can make the most of them…
Ensure the way you use your brand photos aligns with your existing visual elements, such as your logo, colour palette, and overall brand aesthetics. Consistency helps create a cohesive and memorable brand image.
Use your brand photos to tell a compelling story about your business. Consider the emotions, messages, or narratives you want to convey and select images that support those ideas. Engaging storytelling through visuals can captivate your audience and leave a lasting impression.
Don't limit your brand photos to a single purpose. Adapt them for various marketing materials, including social media posts, website banners, blog graphics, print collateral, and more. By repurposing your images, you extend their lifespan and increase their overall value.
And lastly, get out of your own way…
Sometimes, the biggest obstacle to making the most of your brand photos is your own hesitation or doubt. Often we judge and look at ourselves more closely than anyone else ever will.
If you find yourself looking and judging yourself too closely, try this funny little trick to shift from an overly critical perspective to one that's more likely how other people see us.
With a photo in front of you slightly squint your eyes so you can still see the image but the details are less apparent. You just see a person there with a smile, in a cute dress, on a computer etc.
While we ourselves are inspecting and judging every little freckly on our faces, the truth is others just aren't looking at us that closely. By taking a step back and not being so stuck on criticizing every little detail you can release judgement and just see yourself as you are.
More often than not, our friends, peers and customers are eager to support us and will be excited to see you making an effort to grow and succeed in your business ventures.
These valuable assets have the power to elevate your brand's identity, increase audience engagement, and attract new customers. Embrace the possibilities and let your brand photos work their magic in promoting your business to new heights.